MINI 2.0
status: in progress at MINI

What is a cult-object? Can you design one?
Is there an economic reason to do so?

The community and itīs dedication to the object are the only two facts that
connect all cult-objects. We decided to design a modular interior to give the
customers a possibility to configure their MINI completely their own way.
Together with these new possibilities comes a complex role-play-game to
connect all MINI drivers and to unique the possible interiors. To get access to
special parts, you have to be a very active member of the comMINIty.



MINI 2.0 is a team-project
together with Johannes
Behrisch.












One page out of a comic
that describes the roleplay-
game part.